Articles

All of Our Sweet Reading

We've been building websites and digital products for a long, long (long) time. Here's some of what we've learned.


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Beginners Guide

Cheat codes for WordPress speed: a beginner’s guide to performance plugins

Okay, so someone told you your WordPress site is slow, and you need a way to fix it fast, because...

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100 milliseconds of page load time can lower your conversions by up to 7%

Get this: a mere 100-millisecond delay in page load time can lower conversions by up to 7%. That’s right, in...

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Beginners Guide

How to use Google Lighthouse to understand your website’s health

Google Lighthouse is an open-source tool developed by Google that provides an assessment of a web page’s quality. It generates...

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Beginners Guide

How to Choose Between Custom and Purchased WordPress Themes

When it comes to building a new WordPress website, companies often face the dilemma of whether to use a custom...

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Beginners Guide

Is Shopify popular? Yes, it powers 11% of the worlds ecommerce websites

Shopify is a popular leading e-commerce platform that has become a go-to choice for businesses of all sizes looking to...

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Nerd Vocabulary

What is a Special PLP in ecommerce?

After reading What is a PLP, many of you asked if sites can have more than one PLP. The short...

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Beginners Guide

WordPress powers 43% of the world’s websites. Dang.

First, it’s incredibly cost-efficient Developing a WordPress site is incredibly efficient, which is the biggest reason it’s so popular. Beginning...

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Nerd Vocabulary

What is a PDP in ecommerce?

A Product Detail Page (PDP) is a crucial element of any ecommerce website as it is the page where customers...

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Nerd Vocabulary

What is a PLP in ecommerce?

In ecommerce, a PLP is a Product Listing Page, and it is where customers go to browse and search for...