In case you don’t know, WordPress is one of the most popular content management systems (CMS) in the world – or in layman’s terms, it is really popular for making websites. With its ease of use, flexibility, and scalability, WordPress powers over 43% of the world’s websites. To put it in context, that is about 810 million websites. That’s a lot.

With stats like that, it can’t just be a fluke. Why is WordPress so popular?

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First, it’s incredibly cost-efficient

Developing a WordPress site is incredibly efficient. Beginning developers benefit from an abundance of prebuilt themes and plugins, and experienced developers can multiply their development speed without having to sacrifice beauty or quality. In addition, WordPress comes with a very powerful content management system right out of the box, which saves a lot of time that would otherwise be spent building administrative tools. All of that adds up to a much lower cost of development compared to other alternatives.

Second, it’s very flexible

There is a myth that WordPress sites “always look the same”, or that they are limited in their capabilities. This simply isn’t true (check our portfolio). In the hands of a skilled developer, a WordPress site can support nearly any web design and can be customized to support basically any functionality that any other website can support. Ecommerce, forms, social networking, artificial intelligence, 3D experiences, third-party integrations, enterprise level security – we’ve seen it all done well with WordPress.

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Third, it’s a resilient workhorse

A well-built WordPress can operate at a high level of traffic for years without a need for a tremendous amount of maintenance. That isn’t to say it’s a good idea to build a site and forget it, but the point is – a well-built WordPress can take a lickin’ and keep on tickin’. This adds to its cost efficiency, because it means you get to invest more time making your site better and cooler, and less time keeping it happy.

Our takeaway

Listen, WordPress is a polarized topic for many brands and developers. It’s generally “love it, or hate it”. But our take – even as a company that prides ourselves in our ability to roll up our sleeves and develop – is that WordPress earned it’s place in 43% of the world’s websites for a reason, and for many situations, it is a fantastic tool selection.

If you are looking for options for your next website and you are trying to understand your options, WordPress is a great place to start. It’s the peanut butter and jelly sandwich of the internet: it’s a classic, it’s loved by young and old, and it ain’t going anywhere.

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