All of Our Sweet Reading
We've been building websites and digital products for a long, long (long) time. Here's some of what we've learned.
What is a Conversion Rate?
At its most basic level, a conversion rate is the percentage of website visitors who complete a desired action. This...
What is PPC?
The basic premise of PPC is simple: advertisers pay a fee each time one of their ads is clicked. Rather...
What is a Backlink?
If you’re new to the world of search engine optimization (SEO), you may have come across the term ‘backlinks.’ Simply...
What is a CTA?
In the realm of digital marketing, the acronym “CTA” is a crucial term that every beginner should be familiar with....
What is SEM?
SEM, in its simplest form, is about leveraging the power of search engines like Google and Bing to reach potential...
What is a Domain Name?
Stepping into the digital world, whether you’re launching a personal blog or a business website, comes with its own set...
What is a CMS?
Embarking on your digital journey can feel like exploring a new language, brimming with acronyms and buzzwords. A term you’ll...
What is SEO?
In the digital age, having a robust online presence is crucial. This brings us to a critical buzzword you’ve likely...
What is Responsive Design?
In an era where people access the internet using a variety of devices, having a website that looks good and...