What is a PDP in ecommerce?


A product detail page (PDP) is a web page on an ecommerce website that provides in-depth information about and methods for purchasing a particular product.

A Product Detail Page (PDP) is a crucial element of any ecommerce website as it is the page where customers go to learn more about a specific product before making a purchase. The PDP is where customers can view product information, images, and customer reviews, as well as add the product to their shopping cart. So, basically, it’s the star of the show.

An example PDP
An example PDP from Irene Neuwirth’s shop

A PDP is the “source of truth” for a particular product

The main goal of a PDP is to provide customers with enough information to make an informed purchasing decision. This includes the product’s name, price, and availability, as well as detailed information about its features and benefits. High-quality images and videos of the product can also be included to give customers a better understanding of what they are buying.

It’s where many people will add the product to their cart

A key element of a PDP is the call-to-action (CTA) button. This button is usually located near the top of the page and is designed to encourage customers to add the product to their shopping cart or proceed to checkout. A well-designed CTA button can increase the chances of a customer making a purchase, so it is important to ensure that it is prominently displayed and easy to find.

Customer reviews tend to live on the PDP

One of the most important parts of a PDP is customer reviews. These can be a powerful tool for convincing customers to make a purchase, as they provide an unbiased and honest assessment of the product. Many ecommerce websites allow customers to leave reviews and ratings on a PDP, and these can be a valuable resource for potential buyers.


Use it to increase the average sale amount

In addition to providing customers with information about a product, a PDP can also be used to upsell or cross-sell related products. This can be done by displaying related or similar products on the PDP, or by including a section that showcases complementary products. This can help increase the chances of customers making additional purchases, and can also help to boost sales.

So, yeah, it’s a pretty important page

Since it is usually the last stop before a customer adds an item to their cart, a Product Detail Page (PDP) plays a crucial role in the ecommerce process by providing customers with the information they need to make an informed purchasing decision. By including high-quality images, detailed product information, customer reviews, and a prominent call-to-action, ecommerce websites can increase the chances of customers making a purchase. Additionally, PDPs can also be used to upsell or cross-sell related products, which can help to boost sales.

Next, make sure you learn what a PLP is!

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