Articles

All of Our Sweet Reading

We've been building websites and digital products for a long, long (long) time. Here's some of what we've learned.


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Expert Advice

How long should a blog post be?

Content creators often grapple with a pressing question: how long should a blog post be? While the answer may vary...

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What is a Pillar Page?

When writing blog content, it is important to position your content as an authority on the particular subject matter that...

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Internet Facts

68% of online experiences begin with a search engine

If you aren’t paying close attention to how search engines interpret your content, you are missing a lot of potential....

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Internet Facts

71% of customers with accessibility needs will click away from a website that they find difficult to use

A stunning 71% of customers with accessibility needs will leave a website that they find difficult to use, according to...

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Internet Facts

SEO drives 1,000%+ more traffic than organic social media

Every website needs more visitors, which means every website marketer is constantly comparing options to bring more visitors to their...

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Beginners Guide

How to pick the right image format for your website

Great content isn’t everything. It also matters how your present your super awesome content. The choice of image format plays...

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Nerd Vocabulary

What is WebP?

There are all sorts of image formats. JPEGs, PNGs, and GIFs might be the household names you’re familiar with, but...

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Beginners Guide

How to Write Effective Alt Text for Images

Alt text is an important aspect of web design and accessibility, and quality alt text is one of the easiest...

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Internet Facts

Your mobile website matters more than desktop to 85% of your adult visitors

In today’s digital age, the importance of a robust online presence can’t be overstated. However, it’s no longer enough to...