What is a Pillar Page?


A pillar page is a comprehensive guide to a particular topic on your website. It covers all aspects of the subject in depth and links out to multiple related blog posts or sub-topics.

When writing blog content, it is important to position your content as an authority on the particular subject matter that your blog is about. A pillar page, at its core, is a comprehensive guide to a particular topic on your website. It covers all aspects of the subject in depth and links out to multiple related blog posts or sub-topics, often referred to as ‘cluster content.’ The primary aim is to provide a single authoritative resource that users can refer to for information about a particular subject matter.

Why Are Pillar Pages Important?

Pillar pages serve two significant roles:

  1. Improving User Experience: They make it easier for users to find relevant content, thus enhancing the user experience. Instead of having to sift through countless blog posts or pages, users can simply visit the pillar page and get a comprehensive overview of the topic they’re interested in.
  2. Boosting SEO: Pillar pages also play a crucial role in improving a website’s SEO. Search engines like Google are increasingly prioritizing websites that have structured content. By creating a pillar page and related sub-topics, you’re demonstrating to search engines that your website has in-depth coverage of a particular topic, which can help improve your website’s search engine ranking.


How to Create a Pillar Page

Creating a pillar page may seem daunting, but when you break it down, it’s quite straightforward. Here’s a simple guide to get you started:

  1. Identify a Core Topic: The first step is to identify a core topic that is broad enough to have related sub-topics but not too broad that it becomes too vague. The core topic should be something that’s central to your website or business.
  2. Create Sub-topics: Next, identify the sub-topics that fall under the core topic. Each sub-topic should be a blog post that covers a specific aspect of the core topic in depth.
  3. Write the content: Once you have your core topic and sub-topics, you can start writing your content. This should be a comprehensive guide that covers all aspects of the core topic. It should also link out to each of the sub-topics.
  4. Link Back to the Pillar Page: As you create content for each sub-topic, ensure to link back to the pillar page. This creates a network of interlinked content, which is beneficial for SEO.

Key Takeaways

Think of a pillar page as the central hub of a wheel, with the spokes being the related sub-topics. It serves as the main reference point, while the sub-topics provide more in-depth information on specific aspects of the core topic. By structuring your website content in this way, you not only enhance the user experience but also boost your website’s SEO.

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