Gamified Ecomm: Making Shopping a Pleasure

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Black Friday is always the most wonderful time to shop online.

But this year one brand and its founder gave customers a promotional experience that was dynamic, beautiful, and rewarding with every “add-to-cart” engagement. We partnered with our long-time client Organic Olivia and combined our skills with their incredible branding and asset library to create a showstopping and gamified ecomm experience. 

With a dedicated community of followers clamoring for Olivia’s knowledge and passion throughout the year, Black Friday is the only annual occasion Organic Olivia unveils a sitewide sale. Their team does not spare creativity or customer experience in the process. For Black Friday 2022, Organic Olivia offered deals on products throughout the site, including discounts on bundles and kid’s products, but the real treat for shoppers was a special gamified shopping experience centered on gratification. 

Let the games begin.

Wonderful’s vision was to create an elegant and interactive experience that felt as if the site was unlocking new opportunities for customers and putting the power of choice in their hands.  

The custom tea selector was a beautiful interactive piece designed to live above the navigation bar. The strategy behind its configuration is that whether shoppers have $0 or $200 in their cart, they can still engage with the feature and choose their tea. Once the cart items totaled $200 or more, the tea automatically became a gift. As each additional product is added to the cart, the responsive “measurement” countdown is filled, creating a sense of reward and motivation that pays off with a complimentary tea chosen by the customer.

Our team conceptualized and designed the user experience for the tea selector, making it animated and responsive to the real-time customer action of adding products to the cart. This type of development project required a little bit of “hacking” the traditional Shopify cart and customizing it to correspond with the tea selector and the price of the items added to a cart. In addition, the cart design responded to each item added with a 20% discount displayed that furthered the customer experience of being rewarded with both discounts and freebies.

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Digital product demonstration showcasing Organic Olivia's Black Friday gamified shopping experience. Wonderfully made.

The custom tea selector was a beautiful interactive piece designed to live above the navigation bar. The strategy behind its configuration is that whether shoppers have $0 or $200 in their cart, they can still engage with the feature and choose their tea. Once the cart items totaled $200 or more, the tea automatically became a gift. As each additional product is added to the cart, the responsive “measurement” countdown is filled, creating a sense of reward and motivation that pays off with a complimentary tea chosen by the customer. 

Our team conceptualized and designed the user experience for the tea selector, making it animated and responsive to the real-time customer action of adding products to the cart. This type of development project required a little bit of “hacking” the traditional Shopify cart and customizing it to correspond with the tea selector and the price of the items added to a cart. In addition, the cart design responded to each item added with a 20% discount displayed that furthered the customer experience of being rewarded with both discounts and freebies. 

Organic Olivia’s team provided a beautiful set of photo and video assets that truly captured the essence of the brand and allowed our creative and development team to conceptualize and create a truly showstopping Black Friday campaign. The beauty of working with clients like Organic Olivia is that they don’t compromise on the vision. Every aspect of the brand – from copy to photography to packaging – adds to the delightfully unique experience, even when fronted by a discount offer.

Product demo of add to cart action interacting with tea selector element
Does winning rhyme with spending? Depends on who you ask, but we vote yes.

With Shopify Plus, you’re limited only by what you can imagine and build using code.

With help from a talented development team, Black Friday campaigns like Organic Olivia’s easily go from pure imagination to stellar actualization. The benefits of working with Shopify Plus on this project made themselves obvious not only in the customization of the experience but in easing the risks of an outpouring of traffic to the website.

And in the collision of a holiday weekend with the biggest shopping season of the year, the lingering worry for all ecomm brands is, “Can we handle the influx?” Shopify provides unmatched peace of mind so that you don’t have to panic about a server going dead. Campaigns are able to be completely customized AND scalable which makes for an amazing experience and allows the campaign to be executed safely.

Creating a beautiful and distinct experience for shoppers year-round is critical, but there’s an added layer of complexity when it comes to high-volume shopping periods when increasing average cart volumes and delivering delight are ROIs you cannot compromise on. 

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