Author Archives for Johnnie Munger

Nerd Vocabulary

What is a Conversion Rate?

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At its most basic level, a conversion rate is the percentage of website visitors who complete a desired action. This…


Nerd Vocabulary

What is PPC?

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The basic premise of PPC is simple: advertisers pay a fee each time one of their ads is clicked. Rather…


Nerd Vocabulary

What is a Backlink?

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If you’re new to the world of search engine optimization (SEO), you may have come across the term ‘backlinks.’ Simply…


Nerd Vocabulary

What is a CTA?

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In the realm of digital marketing, the acronym “CTA” is a crucial term that every beginner should be familiar with….


Nerd Vocabulary

What is SEM?

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SEM, in its simplest form, is about leveraging the power of search engines like Google and Bing to reach potential…


Nerd Vocabulary

What is a Domain Name?

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Stepping into the digital world, whether you’re launching a personal blog or a business website, comes with its own set…


Nerd Vocabulary

What is a CMS?

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Embarking on your digital journey can feel like exploring a new language, brimming with acronyms and buzzwords. A term you’ll…


Nerd Vocabulary

What is SEO?

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In the digital age, having a robust online presence is crucial. This brings us to a critical buzzword you’ve likely…


Nerd Vocabulary

What is Responsive Design?

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In an era where people access the internet using a variety of devices, having a website that looks good and…